Unlocking the Potential of IP for the Future of Sports Video Production and Distribution


Author: Kristian Mets

The world of sports streaming is booming, with an impressive 71% of US sports fans now favoring live event viewing. This surge is a golden opportunity for the media industry to harness.

In this evolving landscape, with platforms like Over-The-Top (OTT), digital options, and Free Ad-Supported Streaming TV (FAST), media companies need a smart approach. Cloud-based production, acquisition, and distribution workflows are crucial to meet the growing demand for live sports content.

Managing Abundant Feeds Effectively

The call to share sports content has never been louder. Smaller leagues, niche sports, youth leagues, and lower divisions are now producing and sharing content on a larger scale. Maintaining quality is key. To handle this influx, media companies need a strategy. The limits of content handling should no longer hold them back. Leveraging IP technology provides easy tools that ensure quality control while simplifying the process.

Revolutionizing Remote and Distributed Production

IP technology is ushering in a new era for media companies. It offers innovative ways to gain crucial capabilities, explore business models, and achieve efficiency. Remote production, powered by IP, is changing live production workflows across the globe.

Remote production saves time and resources by eliminating complex logistics. Production teams can cover multiple events in a day, creating more content for media companies and better experiences for audiences. Additionally, IP-driven production opens doors to cost-effective advancements like robotic camera heads, enhancing the viewing experience. Cloud technologies also enable seamless collaboration across locations, breaking down barriers of geography and time zones. This expands the talent and resources media companies can use.

Maximizing the Value of Live Video with IP

After live video production, IP tools step in to maximize content value and reach the right audiences on different platforms. Traditional distribution models are transformed by IP technology. Instead of sending one live video feed everywhere, content distribution becomes tailored to what viewers want. By focusing on the audience, media companies can scale high-value content while offering localized experiences. Custom feeds, local commentators, and culturally relevant viewing cater to diverse audiences, multiplying the value of top-tier sports content.

Securing Content Ownership and Looking Ahead

In the dynamic world of sports streaming, with new players from streaming and tech, media companies need a competitive edge. IP technology is the driving force that sets leaders apart in this competitive market. The ability to scale premium content, maintain control of live feeds, and deliver top-quality content tailored to different markets empowers rights owners to monetize demand and ensure lasting growth.

As sports markets expand, managing the surge of content feeds is crucial. Embracing IP and cloud technologies equips media companies to meet platform demands, tap into new revenue, and provide tailored content to global audiences. The blend of IP technology and strategic content management ensures success in the competitive world of sports streaming and future-proofs businesses against uncertainty.