The strategy was set in 2020 and can be divided into three parts, where the first relates to establishing the internal foundation, the second to developing core operations and achieving long-term profitable growth, and the third to expansion in new market segments.
The first part relates to developing and increasing the efficiency of the internal organization through IT support processes and a new management structure. Net Insight has restructured its sales regions to strengthen and focus sales in each area. This part includes developing the internal culture and external market communication with the digital presence in focus. The changes are being made to follow the market transformation, but also to increase Net Insight’s attractiveness as an employer, which is particularly important as the company is expanding. The market is undergoing a major transition towards IP and cloudbased media solutions. Alongside the transition to new video formats such as 4K and 8K, this also drives extensive network upgrades where product portfolios are being extended to include IP Gateway and cloud products. These trends have been accelerated by the pandemic, which has required new solutions for network-based remote production and opens up for major long-term growth areas in the existing media business.
Part two includes investment and a sharpened focus in these growth areas. It also includes new business and pricing models aimed at increasing the proportion of recurring revenue.
The third part involves Net Insight evaluating new growth areas for its existing technology and leading-edge competencies, a process that has been underway for some time. This includes time synchronization where the company has a unique GPS-independent solution for synchronizing national digital TV networks. During 2021, this resulted in an initial major deal in synchronization of 5G networks with Turkish telecom operator Türk Telekom. The agreement opens up a new market for Net Insight at the same time as the company retains its sharp focus and investment rate in the existing media business.