Our customers gain access to reliable, high-quality, and flexible end-to-end solutions for live media transport and secure, precise time synchronization.We help our media customers optimize their workflows and transform their sports and event rights into outstanding viewer experiences. In the time synchronization segment, we strengthen network security for operators and streamline the deployment of time services across existing IP networks. Our solution reduces network deployment costs and enables 5G networks to operate even in areas where traditional satellite systems (GNSS/GPS) cannot be used
We foster an inclusive and collaborative culture in a global environment, creating a positive and dynamic workplace where employees feel engaged and motivated. A flexible work model and opportunities for learning and development support both professional and personal growth
Our 9,436 shareholders receive a return on their investment through long-term value appreciation of the share. In 2024, the value growth amounted to 44.8 percent.
By offering reliable and innovative solutions for content distribution and time synchronization, we support the global communications infrastructure and enable smoother, more cost-effective data transport. We are pioneers in remote media production solutions, thereby reducing the need for travel for broadcasters and production companies. At the same time, we increase the accessibility of sports and cultural events for the consumer/end user
As a trusted partner to our suppliers, resellers, and other business partners, we enable collaboration and innovation that benefits all parties involved. We create a foundation for revenue, employment, and technological advancement for third parties
Net Insight’s strategy is founded on a commitment to customers, efficiency, and long-term value creation. We focus on driving sustainable growth by delivering market-leading solutions for the evolving needs of media transport and time synchronization.
Through strong innovative capacity, the company strives to develop and deliver the highest quality and most reliable technology for live media transport and GNSS/GPS-independent time synchronization. Guided by the core values of innovation, collaboration, and trust, the company’s vision is to be a highly regarded partner and global leader by 2028. Based on its strategic initiatives, Net Insight is working to strengthen its market position by offering end-to end media transport solutions that are high-quality, flexible, user-friendly, and scalable, along with a GNSS/GPS-independent time synchronization solution.
To develop and sell the highest quality and most reliable technology for live media transport and GNSS/GPS-independent time synchronization, driven by innovation and close customer relationships.
To be a highly respected partner in live media transport and time synchronization technology, and a global leader by 2028.
Net Insight provides end-to-end solutions for live media transport across the entire B2B value chain, with a focus on live events, primarily sports. The company develops hardware and software for media transport over both managed and unmanaged networks (see explanations on page 120 in the Annual Report 2024), and also provides service and support.
The value chain includes various types of stakeholders with differing needs, and Net Insight supports broadcasters, service providers, production companies, event organizers, and companies in other industries, such as LinkedIn, in creating live media workflows with networks tailored to their unique requirements. In 2024, revenue from Media accounted for 92.8 percent of the Group’s total revenue.
Net Insight’s products are used in the following three areas: Production of TV broadcasts or livestreamed events, for example from a venue where Net Insight’s hardware is installed. Contribution, where the produced content is transmitted from one location—such as a venue—to a central production site, a broadcaster, or a TV channel. Primary distribution, where the final content is delivered to distributors—such as cable TV companies or IPTV operators—who then provide the content to viewers via traditional TV broadcast or over the internet on various platforms and devices.
The media industry is undergoing a transformation in how content is produced and distributed. Growth in global video consumption is being driven by the increasing importance of live content, particularly sports. Rising demand for live sports and new opportunities to engage viewers are creating a growing need for capacity, scalability, flexibility, and cost efficiency. See more about the live sports streaming market below. IP and cloud solutions are unlocking many new opportunities for media transport across both managed and unmanaged networks.
In managed networks, the focus is primarily on increased capacity and improved quality, while the growing demand for solutions in unmanaged networks is driven by the need for scalability, flexibility, and cost efficiency. Increased use of cloud services is enabling a shift in infrastructure and the emergence of new types of workflows. Among other benefits, it reduces the need for physical resources and on-site personnel at events, which in turn contributes to cost savings and a smaller climate footprint.
The choice of solution—and the extent to which different approaches are combined—varies greatly from customer to customer, depending on their specific needs. Many companies often require a combination of solutions tailored for both managed and unmanaged networks.
The sports industry clearly illustrates how shifting needs are driving demand for, and the transition between, different transport solutions across various types of networks. Digitalization and globalization are creating new opportunities to produce and distribute sports content, which in turn increases accessibility. OTT technology—i.e., the technology for distributing digital content directly over the internet instead of through traditional channels like cable TV or satellite—enables more cost-effective distribution. Many operators now see opportunities to boost viewer loyalty and reach broader audiences through a wider range of sports—prompting companies like Amazon Prime, Netflix, and Disney to increase their investments in this type of content. The value of live streaming sports events is increasing, while the cost of broadcasting rights continues to rise. Major sports events are placing increasing demands on capacity, while OTT technology also enables the distribution of smaller events—such as tier 2 and tier 3 sports—to more niche audiences. Together, these trends are fueling growing demand for both high-capacity solutions and simpler, more cost effective options for media production and distribution.
The live sports streaming market is expected to grow at an average annual rate of 25 percent between 2024 and 2031, increasing from approximately USD 28 billion to nearly USD 134 billion, according to Verified Market Research2, while the cost of sports broadcasting rights continues to rise globally. This is especially true in the world’s largest live sports market—the United States. The US professional basketball league NBA recently signed an 11-year deal for the period 2025–2036, valued at USD 76 billion. This represents an average annual cost increase of 165 percent compared to the previous agreement covering the years 2016–2025.
The investor base is also expanding, with US sovereign wealth funds and private equity firms, for example, increasing their ownership stakes in sports. The live sports segment is also experiencing strong growth globally. According to the Deloitte Football Money League, revenues for Europe’s 20 largest football clubs increased by 13 percent in 2023 compared to the previous record years before the pandemic (2020–21)3.
This development puts the live media transport market into perspective and highlights its importance as a central part of the rapidly growing ecosystem. Although the live media transport market is smaller in monetary terms compared to the multi-billion investments made in sports rights and live broadcasts, it plays a crucial role in ensuring that these investments can deliver their full value through high-quality and reliable transmissions.
The market for live media transport solutions is fragmented, with numerous smaller players, both global and locally established. In the area of media transport solutions over managed networks, the global market consists of around ten operators, with slightly fewer players in the segment for unmanaged network solutions.
Net Insight is one of the five largest operators in managed network solutions, with a global market share of nearly 4 percent. The company’s largest market is EMEA, while its market share in the largest media market, the US, is somewhat lower.
Net Insight’s competitive advantages lie in its stable and reliable products for demanding live broadcasts such as sporting events. The company’s product portfolio offers flexible end-toend solutions, complemented by highly rated service and support. With innovations such as the Nimbra 1060—the market’s first 100 Gb/s IP solution, launched in 2018—and a planned upgrade of the platform to 400 Gb/s by the turn of the year 2025/2026, the company is addressing the market’s growing demand for capacity while helping customers lower the cost per gigabit.
The media industry is undergoing consolidation, reshaping Net Insight’s current and potential customer base. One example is Tata Communications’ expansion of its capacity and global distribution network through the acquisition of The Switch. The result is a more consolidated market. At the same time, digitalization and shifting consumer media habits are creating opportunities for new entrants and reshaping the value chain. The boundaries between distribution platforms are becoming blurred, and the need for scalable and efficient solutions for livestreaming and digital distribution is growing.
A major global trend in 2024 has been the widespread adoption of artificial intelligence (AI) and accelerated investments in AI technologies. In the media industry, the use of AI is creating new opportunities for efficient content management and distribution, with intelligent solutions that improve demand forecasting and optimize network performance. For end consumers, this means a more tailored and seamless experience, with faster delivery of high quality content and personalized recommendations.
For Net Insight, this development means that our customers become more efficient in their daily operations, with improved opportunities to optimize and automate their workflows. In the long term, we also see potential to integrate AI into our solutions, particularly in troubleshooting and network optimization, to further strengthen our customers’ ability to deliver reliable, high-quality services.
1 Caretta Research, https://www.carettaresearch.com/
2 Verified Market Research, https://www.verifiedmarketresearch.com/
3 Deloitte, https://www.deloitte.com/
Net Insight provides end-to-end solutions for live media transport across the entire B2B value chain, with a focus on live events, primarily sports. The company develops hardware and software for media transport over both managed and unmanaged networks (see explanations on page 120in the Annual Report 2024 ), and also provides service and support.
The value chain includes various types of stakeholders with differing needs, and Net Insight supports broadcasters, service providers, production companies, event organizers, and companies in other industries, such as LinkedIn, in creating live media workflows with
networks tailored to their unique requirements. In 2024, revenue from Media accounted for 92.8 percent of the Group’s total revenue.
Net Insight’s products are used in the following three areas: Production of TV broadcasts or livestreamed events, for example from a venue where Net Insight’s hardware is installed. Contribution, where the produced content is transmitted from one location—such as a venue—to a central production site, a broadcaster, or a TV channel. Primary distribution, where the final content is delivered to distributors—such as cable TV companies or IPTV operators—who then provide the content to viewers via traditional TV broadcast or over the internet on various platforms and devices.
Net Insight has a competitive offering and a leading position in products designed for managed networks, including the Nimbra 1000 and Nimbra 600 product lines. In the managed network segment, the Trust Boundary application—which ensures secure media transport—and the high-speed 100 Gb/s platform are unique in the market. There is strong demand for increased capacity from major customers, and by the turn of the year 2025/2026, Net Insight will launch an upgrade of its 100 Gb/s platform to 400 Gb/s—expected to provide a clear competitive advantage.
The company is also seeing growing demand for solutions over unmanaged networks and has, in recent years, expanded its offering to capture market share in this segment. This has been achieved through product development and the launch of Nimbra 400, Nimbra Connect iT and Nimbra Edge, along with strategic partnerships. In the unmanaged network segment, Net Insight stands out for its high flexibility, scalability, and user-friendliness.
With offices in Sweden, the United States, and Singapore, the company sells its products in over 85 countries, both direct and indirect via business partners. Net Insight has a large and growing global customer base and places significant emphasis on building strong, long-term relationships with customers and business partners. This approach enables strong scalability in the business, with a focus on increasing sales to existing customers and through customer acquisition. Net Insight has established a strong position in the media industry in EMEA and sees significant potential for continued global growth, particularly in the United States.
Society has become increasingly dependent on time synchronization. Time synchronization today is primarily based on GNSS (Global Navigation Satellite Systems), which includes the American GPS and the European Galileo systems, among others. At the same time, clear shortcomings in such time synchronization have been identified, due to the signal’s vulnerability to jamming and spoofing. This has a positive impact on the market for network based time synchronization solutions, where Net Insight holds a strong position with its GNSS/GPS-independent solution.
GNSS is now an integrated part of our society. In the article Complementary, Position, and Timing (C-PNT), the European Commission emphasizes4 that GNSS plays a key role in enabling more than 10 percent of the EU’s total GDP, equivalent to EUR 1.4 trillion. In addition, a UK government report5 indicates that the economic impact of losing GNSS in the United Kingdom would amount to GBP 1.4 billion in the first 24 hours, with over 70 percent related to
timing services.
In light of the current geopolitical unrest, the challenges posed by GNSS’s lack of reliability are becoming increasingly evident. Military conflicts—most notably Russia’s invasion of Ukraine and the Israel–Palestine conflict—have led to an increase in GNSS interference, affecting civilian users across multiple continents. According to data from the Flightradar24 service, analyzed by the Financial Times6, interference related to these conflicts has resulted in nearly
40 million people living in areas with unreliable GPS signals over the past six months.
To reduce dependence on GNSS and thereby mitigate the risk of interference, the Swedish Post and Telecom Authority has introduced a requirement for 5G operators to ensure GNSSindependent synchronization by January 1, 2025. In 2024, the European Commission launched an investigation into how robust time synchronization can be ensured within the EU,and other regions—such as the US, China, and India—are also evaluating alternative solutions.
GNSS-independent time synchronization
The most common alternative to GNSS/GPS is network-based synchronization using the Precision Time Protocol (PTP) standard. Unlike 3G/4G, 5G networks require precise time synchronization across all base stations, making rollout and maintenance complex and timeconsuming. In addition, time synchronization is not possible over leased lines, and many mobile operators rely heavily on leased capacity. Net Insight’s time synchronization solution,
Precision TimeNet (PTN), is not only GNSS-independent but also enables the distribution of PTP to base stations over such leased connections without requiring hardware support at every network node. This simplifies network rollout, increases reliability, and significantly reduces the cost of time synchronization.
The telecom industry—particularly 5G networks—relies on time synchronization, with GNSS used in most networks. 5G functionality built on existing 4G networks has been rolled out across large parts of the world. Coverage in major cities is largely in place, while 5G deployment continues in regions outside the major urban areas. These parts of the networks may require significant investment, as major upgrades are needed to adapt synchronization from 4G to 5G.
The development of 5G is now also moving into the next phase, with ongoing enhancements to 5G services and the introduction of 5G Advanced. For example, precise time synchronization is a fundamental requirement for many advanced AI applications, particularly in automation and distributed systems.
The US and APAC are among the key driving markets for 5G, but the networks have not yet fully met expectations in terms of enabling new types of services and, in turn, generating potential revenue streams for mobile operators. The rollout of so-called 5G Standalone, which enables new advanced network capabilities, has only just begun. As a result, the need for time synchronization is increasing further, opening opportunities for new types of operator services.
Upcoming 5G services are increasingly targeting the public sector, the manufacturing industry, and the media sector. Many of these services are so-called critical services, which place high demands on network infrastructure in terms of availability and security. Robust time synchronization is therefore a fundamental requirement for a mobile network to function effectively. The potential market for 4G and 5G in critical communications is large and
growing, and according to the analysis firm SNS Telecom & IT, it could reach USD 5.5 billion globally by the end of 2026 7.
A rapidly growing service in the market is so-called Time-as-a-Service (TaaS), where mobile operators capitalize on their investments in 5G and future 6G infrastructure by selling time as a service. TaaS offers users a subscription-based service for precise time synchronization, ensuring that servers, devices, and systems are aligned with a standardized time source. This is particularly important for sectors such as banking and finance, media, government and defense, power grids, manufacturing, and transportation.
4 European Commission, https://commission.europa.eu/
5 UK Government, https://www.gov.uk/
6 Financial Times, https://ft.com/
Zyntai is a network-based synchronization solution for both time and frequency, offering the precision needed to support synchronization in for example 5G networks. It is the only solution on the market that distributes precise time signals over existing networks without relying on other network nodes. This eliminates the need for separate timing infrastructure and reduces network operators’ dependence on GNSS/GPS. By leveraging existing network infrastructure and layering time synchronization on top, it becomes possible to implement resilient synchronization in a faster, more reliable, flexible, and cost-effective way. This makes Zyntai a secure, redundant, and cost-effective alternative for mobile operators, as well as for other sectors where critical networks are essential.
As 5G enters its next phase and begins delivering critical services, the need for this type of time synchronization is increasing—and Net Insight is well positioned to meet these demands in both today’s 5G networks and the 6G networks of the future. In the first quarter of 2024, the first general-purpose product, Zyntai GX1.0, was launched, and the company now has around ten commercial agreements for Zyntai. This provides a strong foundation for future revenue, as network rollouts take place gradually over an extended period, resulting in long-term customer relationships. Interest in the product is high, and revenue from time synchronization accounted for 7.2 percent of the Group’s total revenue for the full year.
While Time-as-a-Service (TaaS) enables new revenue streams for operators, it allows Net Insight to expand the market for Zyntai without making significant investments in marketing and the sales organization. This provides a scalable path to market growth, allowing Net Insight to maintain its focus on innovation and operational efficiency.
Many of this year’s Zyntai deals were conducted through service integrators/business partners. This approach enables efficient access to new markets and customers. The deals with TST in China, ACES in Saudi Arabia, Tekmark in Malaysia and the Philippines, Vietcoms in Vietnam, Sekom in Europe, and GDS Technologies in South Africa are important for ensuring future scalability. In 2025, the company will continue to pursue a mix of deals directly with end customers and through both existing and new service integrators/business partners. Over the year, the existing partner network has been rebuilt from the ground up and now consists of around ten business partners globally.
