Video encoding and video decoding is an essential component of modern media workflows. Video compression algorithms reduce the raw content data to optimize bandwidth and, ultimately, cost while preserving signal integrity. The trade-off between bandwidth cost and the latency and quality of the source is a critical decision in every digital media workflow.
At a time when the industry is migrating from SDI to IP and seeking to implement innovative remote production models, the need for video encoding and video decoding has never been greater. Bandwidth utilisation is one of the industry’s biggest challenges. In live production, remote collaboration or in any form of bidirectional time-accurate broadcasting, the slightest latency is unacceptable. Fortunately, the industry has embraced the challenge.
As broadcasters and video service providers look to exploit IP networks for transporting high-quality video signals they can partner with experts to build workflows of the highest quality using the most robust and lossless video compression techniques available.