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Open Insight #23


A media landscape in rapid transformation

The media landscape is entering one of its most dynamic phases in years. The transition to IP- and cloud-based workflows is accelerating worldwide, driving a clear need for higher capacity, greater flexibility, and strengthened security. In the midst of this development, Net Insight continues to position itself as a strategic partner to leading players across both the media and telecom industries. Throughout the second half of the year, several key milestones have demonstrated how our solutions meet rising market demands and enable new, more efficient production models.


Strategic implications and the road ahead

From a strategic standpoint, this evolution presents several important opportunities for Net Insight. First, IP- and cloud-based workflows require significantly higher capacity and control than many anticipated. Our new 400 Gbps media platform is the first of its kind on the market. It is a key element in our long-term strategy to build high-capacity, future-proof IP media networks capable of supporting the increasing dynamism of global live production.

Developed in close cooperation with several of our largest media customers, the platform reached an important milestone this quarter when we announced its first commercial deployment with a leading North American sports network. We see strong commercial interest and expect continued robust demand for the 400G solution in the coming quarters as major productions and live sports events intensify their IP media flows.

The second major development relates to how workflows themselves are changing. Net Insight is well positioned in this shift thanks to our long experience supporting workflows that span both operator-controlled IP networks (managed) and open IP networks as well as cloud-based environments (unmanaged).

This combination enables our customers to build flexible, scalable, and cost-efficient production models without compromising reliability, control, or quality. Production environments that were previously static and tied to specific locations are becoming increasingly distributed and dynamic, driven by the technological shift to IP and cloud workflows. Live sports productions in particular are accelerating this transition. This autumn, we saw continued movement toward more centralized and remote workflows, illustrated for example by the centralized VAR production in North Macedonia, highlighting how rapidly the market is shifting toward models where production can be moved, scaled, and staffed more efficiently.

At the same time, we are seeing strong expansion of cloud-based 24/7 networks, such as the one in Brazil, where players are building continuous, globally distributed media flows with stringent latency and availability requirements.

Together, these examples illustrate a broader industry trend: workflows must be able to move, combine, and scale in real time as needs evolve. Hybrid models, where traditional infrastructure integrates seamlessly with cloud and IP, are becoming the norm rather than the exception. For customers, this means lower costs, higher flexibility, and the ability to handle more parallel productions without expanding physical environments at the same pace as before.

Security in an increasingly distributed infrastructure

The growing use of distributed and cloud-based workflows is also driving demand for stronger security across the entire media infrastructure. Operators and media companies are increasingly seeking solutions that combine high capacity with protection against interference, intrusion, and data loss in distributed workflows.

This strengthens Net Insight’s position, as our platforms already include integrated protection for both IP distribution and hybrid workflows, from encrypted transport to segmentation and real-time monitoring of media networks. During the year, we further enhanced our offering with the launch of Facility Protect (secure IP transport with encryption) and the development of our Trust Boundary concept (automated interconnection of production environments, studios, data centers, and cloud environments), both showcased at IBC and designed to meet customers’ growing need for secure and standards-based IP distribution.

The convergence of broadcast and telecom

Industry development also demonstrates how quickly the boundaries between broadcast and telecom are dissolving. A growing number of players are seeking common platforms and standards to manage media productions and streams across dynamic IP networks and cloud infrastructures, placing Net Insight firmly at the center of this convergence.

Our combination of deep experience in media workflows and strong technical expertise in time synchronization, secure networks, and advanced IP and optical networking makes us a natural bridge between the two worlds.

A strong year at the industry’s leading forums


This evolution was particularly evident at the year’s two most important industry forums.

IBC – Innovation, engagement, and commercial momentum

IBC 2025, one of the world’s largest trade shows for TV and video solutions, delivered strong momentum in September. Our booth highlighted our strengths in live sports and drew substantial attention. We conducted more than 200 meetings with customers and partners, underscoring the high level of interest in our solutions. Our ability to deliver high-quality, high-capacity solutions, cloud-based workflows, and network-based time synchronization positions us as a strategic partner for operators and broadcasters worldwide.

The world’s first 400G media solution attracted major attention, while the next generation of Nimbra Edge received a Best of Show Award for its scalable live contribution and remote production capabilities. It was also encouraging to see strong interest in our time synchronization solutions. Around a dozen in-depth discussions on network-based time synchronization, including Time-as-a-Service (TaaS), led to concrete business opportunities.

More than 40 meetings resulted in concrete follow-ups, clearly demonstrating Net Insight’s strengths: we combine technical excellence with tangible business value across everything from premium events to efficient cloud production. This gives us a solid foundation to drive the industry’s future and create value for our shareholders.

ITSF – Time synchronization at the center

Later in the autumn, at ITSF in Prague, the world’s largest synchronization conference, Net Insight received substantial confirmation of the strong and growing interest in our time synchronization solutions. Together with two of the most respected organizations in the field, the UK’s National Physical Laboratory and Finland’s Erillisverkot, we delivered three presentations addressing the topics now dominating the market.

One presentation explored how accurate time can be ensured even in networks with fluctuating quality, an increasingly crucial issue for both 5G operators and critical network providers. Another presentation addressed the rising need to detect and counteract GNSS jamming and spoofing, a topic that has gained urgency due to geopolitical tensions and growing dependence on satellite-based time. The third presentation examined how scalable infrastructures, such as data centers and Open RAN environments, can be equipped with precise time using software-based methods running on standard hardware.

Audience response was strong and underscored both our innovation leadership and the trust Net Insight has earned within the global time synchronization ecosystem. Together, the presentations illustrate how rapidly the requirements for modern synchronization are evolving.

Time as critical infrastructure

Time is now emerging as one of the most essential components of next-generation networks. As requirements in 5G, industrial applications, and critical national communication tighten, it is no longer enough for time to merely “exist”; it must be precise, stable, traceable, and monitored across the entire network. This shift, combined with the geopolitical climate, is making time synchronization a strategic priority for operators and infrastructure owners worldwide.

During the autumn, Net Insight participated in extensive tests in Northern Norway where time had to be maintained despite severe external stress and interference. The results provided clear confirmation that our network-based synchronization solutions deliver the level of precision and robustness that modern networks now require, even under extreme conditions. This further strengthened our position as more operators seek alternatives in situations where reliable satellite-based timing can no longer be assumed.

The launch of Zyntai 3100E is a central part of this shift. The platform is designed to withstand even higher levels of GNSS disruption and includes new, unique detection algorithms for jamming and spoofing, which has driven growing international interest. The product also supports the Indian satellite system NavIC, leading us to initiate the first proof of concept during the autumn with a leading Indian operator, an important breakthrough in one of the world’s most rapidly expanding telecom markets.

We are also seeing increased activity in North America. Operators building out their 5G Standalone and Open RAN environments are demanding far stronger timing infrastructure than previous generations of mobile networks required. With an enhanced local presence and a new Director of Sales Synchronization in place, we are better positioned to meet this rising demand and support operators in their transition to more precise and fully monitored timing solutions.

Overall, we see how time emerging as a new foundational layer in global network infrastructure, a layer that is as strategically important as capacity and security. Net Insight sits at the center of this development. By offering solutions that combine high precision, robustness, and centralized control, we are helping to build the timing foundation upon which the next generation of networks will rely.

A strengthened position in the 5G ecosystem

Another significant event this autumn was the Turkish 5G license auction. The outcome resulted in our largest time synchronization customer, Türk Telekom, resuming the expansion of its national synchronization network.

This decision is a clear sign of the market’s confidence in our technology and is expected to contribute to higher revenues in the coming years, while also reinforcing our position in the global 5G ecosystem.

Status of synchronization tests and rollouts

Since the summer, two additional mobile operators have begun evaluating our time synchronization solution, bringing the total number of customer projects to nearly 30. More than half of these have progressed to commercial pilots or network installations, and several operators are approaching the commercialization phase.

As previously communicated, we expect some of these customers to begin network rollouts at the end of this year or early 2026.

Standardization – A key driver of future timing infrastructure

Standardization work within ITU on time synchronization is approaching important decisions in 2026 and will shape the framework for future international timing systems. Net Insight plays an active role in this work, collaborating with leading stakeholders to help define the next generation of global standards. Our products are already built on this architecture, enabling customers to benefit from future standardized solutions today.

In addition to ITU, we participate in a wider ecosystem of standardization and interoperability initiatives, including regional standards, industry-driven profiles, and international test environments that collectively define how modern timing infrastructure is built in practice. This aligns fully with our strategy to offer open, scalable, and future-proof solutions for national infrastructure and operator networks.

Leadership and continuity

In connection with this Open Insight, I also want to share that I am planning to retire in 2026. The Board has therefore initiated a recruitment process to ensure a stable transition. I will remain as CEO until a successor is appointed, or until June 1, 2026 at the latest.

During this period, I will continue to lead the company with full focus and at the same pace as before, as we enter one of the most expansive phases in Net Insight’s development.

Looking ahead to 2026

As we look toward 2026, capacity demands within media will continue to grow, time will become an increasingly critical component of operator networks, and global reach and interoperability will become competitive advantages. Hybrid models that integrate cloud and traditional infrastructure will shape the coming transformation. For Net Insight, this means rising demand for our expertise in high-capacity IP media transport and robust time synchronization as operators and media organizations accelerate investment in hybrid infrastructures and next-generation production environments. Production and distribution must become as flexible as the content they handle and as reliable as audiences expect.

Standardization will also continue to play an important role as the industry moves toward more open, interoperable, and sustainable long-term solutions.

In closing, the trends we are now seeing, including growing capacity demands, a faster migration toward hybrid models, and an increasing global focus on robust time, create a favorable outlook for Net Insight. Our dialogue with customers and partners, our engagement in global standardization, and our strategic investments all position us well to continue driving innovation and long-term value creation. We enter 2026 with a clear position: to be the company that unites the media and telecom worlds’ need for precise time, accelerating video traffic, and global resilience.

I am deeply proud of the momentum and direction we have established. The work we are doing together demonstrates the strength of Net Insight as an innovative and long-term partner for both the media and telecom industries. In the time ahead, I will remain fully committed to advancing our ambitions, and I look forward to the company’s continued development in the hands of our strong team, customers, partners, and shareholders.

About the Author

Crister Fritzson

CEO