Net Insight’s Quality of Transport Solutions Drive Adoption of Remote Workflow Solutions for Remote Production and Live Events

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Real-time, low latency network technology enables centralized production

                        with same quality as if on site
LAS VEGAS (NAB 2011), United States - Net Insight, a leading developer of
efficient and scalable Quality of Transport (QoT) solutions for media, IP and
broadcast networks, is driving the trend toward remote workflow with transport
solutions that deliver real-time, low latency content with 100 percent Quality
of Service (QoS).  Remote workflow solutions significantly improve efficiency,
cost savings and quality of both remote production environments and live event
production. As a result, covering a larger number of live events is now possible
and editing during the content production lifecycle is more efficient.

"Using real-time media networks reduces costs and increases efficiency in
editing and production," said Per Lindgren, vice president of business
development and founder of Net Insight.  "To virtualize video production, the
studio quality Wide Area Network (WAN) must have zero packet loss and low
latency, which is where Net Insight's Nimbra platform, the most efficient and
scalable media-rich transport solution available, excels."

Remote workflows for centralizing production have applications in both remote
production environments and live events. With Net Insight's Nimbra platform,
there is no limitation on the distance between the event site and the production
studio.  The platform's unique method of channelizing network traffic makes
efficient use of the bandwidth increasing the cost efficiency of the total
solution.
To maintain the integrity of content capable of HD quality for final
distribution in remote workflows, video must be transported uncompressed or
lightly compressed.  Both the transmission delay and compression delay
contribute to potential latency, making Net Insight's solution ideal to maintain
content quality during the production lifecycle.  When a private, low-cost
dedicated fiber network is available, Net Insight makes it possible to send
uncompressed video.  If the application calls for transport over a public
network, the solution uses JPEG 2000 to preserve the highest possible content
integrity.
Remote Workflow in Live Events

An example of remote workflows in live events is Net Insight's work together
with Twentyfourseven, a technical supplier in the Broadcast industry and Telia
Sonera International Carrier. Twentyfourseven is optimizing the production of
live events by centralizing production at Twentyfourseven's main production
facilities. This means that only the arena equipment need to be sent to the
venue, which eliminates the need to send an OB bus, and its associated crew,
with a satellite uplink to the event site, resulting in significant cost
savings.  Twentyfourseven can offer broadband connectivity to its customers,
through the global media network of Telia Sonera International Carrier, based on
the Net Insight Nimbra platform. This workflow, supported by high quality real-
time media networks, enables the production crew to remotely control the arena
equipment such as cameras, sound and speaker equipment from the centralized
control room.

 For broadband connectivity, the solution uses TeliaSonera International
Carrier, which bases its media contribution network on Net Insight's Nimbra
platform.  The company provides the service Media Connect for Occasional Use on
their global fiber network to transport the event feed.   This type of service,
because its pricing is based on non-continuous usage, is ideal for this
application.  The service is designed to meet the high quality demands for live
broadcasts with uncompressed video links to transport video from the events.

Remote Workflow in Post Production
VCC GmbH Agency for Postproduction (VCC), one of Europe's largest post
production companies, is using Net Insight's equipment for remote workflow
production.  The company installed Net Insight's Nimbra platform to reduce both
time and travel costs when producing TV spots, commercials and other video
material for its customers.  VCC sends uncompressed material from its
headquarters in Hamburg, to its subsidiaries in Babelsberg, Berlin, Dusseldorf
Frankfurt and Leipzig.  Key customer executives can then watch, discuss and edit
the same material in real time while working in different locations.  Before,
the VCC team and its customers would travel to the main production offices in
Hamburg to review and edit the post-production video.
Using Net Insight's Nimbra platform, the company installed a 2.5 GBPR ring
solution that sends professional video in real time over HD-SDI, SD-SDI and
Ethernet.  The solution accommodates the larger video files (2K and HDTV)
required to meet today's standards for movies, television shows and
commercials.

"We are now more competitive as our customers appreciate the superior support,
flexibility and high quality production we offer with this alternative way of
doing production," said Frank Schliefer, CTO at VCC GmbH Agency for
Postproduction.

Visit Net Insight's booth SU3323 at NAB 2011.

For further information, please contact:

Per Lindgren, VP Business Development of Net Insight, +46 8 685 04 00,
per.lindgren@netinsight.net

About Net Insight
Net Insight delivers the world's most efficient and scalable transport solution
for Broadcast and IP Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV
networks.

Net Insight products truly deliver 100 percent Quality of Service with three
times improvement in utilization of bandwidth for a converged transport
infrastructure. Net Insights Nimbra(TM) platform is the industry solution for
video, voice and data, reducing operational costs by 50 percent and enhancing
competitiveness in delivery of existing and new media services.

World class customers run mission critical video services over Net Insight
products for more than 100 million people in more than 50 countries. Net Insight
is quoted on the NASDAQ OMX Nordic Exchange, Stockholm.
For more information, visitwww.netinsight.net

About Twentyfourseven
Twentyfourseven was founded in 1996 and today we have offices in Sweden,
Denmark, Norway and Finland.

Twentyfourseven Holding AB is owned by Nordic Viking Holding AB (50%), Inter
IKEA Investments AB (35%) and Layline Partners AB (15%).  Over the years
Twentyfourseven has delivered hundreds of thousands of hours of TV-production.
Many of the programs have been recorded in very exciting environments and
climate and we are proud to have delivered 100% of our commitments since 1996.
Our technical equipment is beeing used not only for TV and Film production but
also at conserts and events.   For more information visit:
www.twentyfourseven.se
About TeliaSonera International Carrier

TeliaSonera International Carrier is a global provider of cross-border (and
domestic) communication services. Through intelligent use of our wholly-owned
network and high-quality technology, we deliver a wide range of IP, capacity and
voice services. We also provide the media, education and online gaming
industries with services tailored to their specific needs. We own and operate
more than 43,000 kilometers (27,000 miles) of fiber network, which covers more
than 100 points of presence in 35 countries across Europe, the US and Asia. We
are a leading global IP provider and the number one carrier in Europe.
For more information visitwww.teliasoneraic.com

About VCC GmbH Agency for Postproduction

For more information visit.www.vcc.de








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