The New Frontier: IP Technology and the Evolution of Live Sports Broadcasting
The appetite for live sports content is far from waning. In fact, recent studies indicate that 57% of sports enthusiasts in the UK are consuming more live sports than they did in 2020. This surge in demand presents a golden opportunity for media companies to expand their reach across a multitude of platforms, including OTT, digital, and free ad-supported streaming TV (FAST). However, the traditional methods of production, acquisition, and distribution, which often rely on satellite technology, are becoming increasingly obsolete.