Move to the cloud with Nimbra Edge to streamline network complexity and facilitate the easy connection, security, management, and consumption of content anywhere.
TODAY’S LANDSCAPE
Cloud networking is becoming increasingly more common, where broadcasters and content owners are moving more of their operations into public and private clouds. Distribution and contribution using the internet is a core strategy of media organizations worldwide, and now, production in the cloud is now following suit.
Media processing is part of the suite of core services for live production that can be hosted in the cloud today. This includes format conversion, multi-viewing, and video switching, with graphics and playout also ready for the cloud and available as-a-service. The network support for moving to the cloud include virtual routers, bandwidth management, protection mechanisms, firewalls, and network management software and is needed to create a seamless experience when managing live content to and from the cloud.
We’re now at a point where entire live production workflows are possible in the cloud, but challenges remain. Media organizations are moving at different paces, and there is no one-size-fits-all approach to cloud networking technology. Partnering with an expert in broadcast-grade cloud computing networks can help teams navigate this journey.
There is no technological reason why a full live production pipeline cannot be built entirely on cloud-based networking.
Cloud networking enables media organizations to avoid substantial fixed capital investment in physical facilities, instead optimizing compute and storage resources in the cloud. This approach allows for more control over operational spending, as services are rented only when needed.
The shift to cloud-based networking reduces the complexities of in-house equipment integration while significantly enhancing the ability to add and refresh new services.
Broadcasters and media service providers are increasingly drawn to cloud networking for its flexibility and speed. With cloud-based networking, it’s possible to dynamically adjust capacity and resources to meet demand, offering a level of adaptability that traditional systems can’t match.
Transitioning from a custom on-premises environment to an open-source, cloud-based networking environment transforms operational experiences. The predictable behavior of cloud networking technology enables broadcasters to accurately forecast the costs associated with operating, expanding, or launching new services.
Adopting a microservices approach within cloud networking solutions allows broadcasters to upgrade equipment and introduce new features more rapidly, economically, and flexibly than ever before.
Combining cloud networking with remote production is crucial for sustainability, significantly reducing power, energy, and transportation costs.
SOLUTION OVERVIEW
Net Insight’s cloud networking solutions enable scalability of cloud services, automated workflows, and full control over content streaming. These solutions provide a reliable and elastic backbone, delivering uninterrupted, high-quality media over IP for premium broadcasters and enterprise clients globally, leveraging the full potential of cloud networking.
Nimbra Edge exemplifies the strategic advantage of cloud networking by allowing a gradual, hybrid migration to the cloud. This approach optimizes implementation costs and enables IP and cloud-based networking to evolve seamlessly.
ROBERT SZABO-ROWE
Senior Vice President
of Engineering and Product Management, The Switch
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