Understanding Broadcast Media: Exploring the Power of Media Delivery

Media broadcast is traditionally the mass communication of programming from a single source to a TV or radio. The transmission or media transport of audio video signals is conducted over the air by satellite or optically by cable.


The transition from analogue to digital media broadcast began in the mid-1990s and was prefaced by a shift within the broadcast production facility from analogue component video to Serial Digital Interface (SDI). The aim was to accommodate improved viewing qualities such as High Definition and to cut down on the cost of cabling. The fundamental processes of programme production and distribution did not change.

Similar forces are now at work across the media broadcast industry as satellite and cable is joined by internet protocol (IP) as a form of media transport. Internet distribution, which is also known as over the top (OTT), is on course to be the dominant form of media broadcast worldwide. At the same time, IP is replacing SDI within the facility and for the contribution of media to the production hub.

The need for greater agility to support ultra-high resolution video, better connectivity of infrastructure, and growing OTT demand is driving this evolution at pace. For the first time, the production and the distribution of broadcast programming will rely on the same underlying (IP-based) technology.

Transforming Media Transport: Leveraging the Potential of IP Technology

IP transforms media transport by converting signals into packets of data and routing them over the network. It replaces the point-to-point unidirectional link of SDI with the ability to send media as streams of video, audio, and metadata to anywhere with sufficient bandwidth and an IP endpoint.

Discover the flexibility and cost-effectiveness of our broadcast media solutions. Our IP-based media transport enables seamless transmission of audio, video, and metadata in any format. Say goodbye to expensive hardware and embrace our cost-effective monitoring solutions for optimal performance and efficiency.

In addition to this, We help you unlock your creative potential with our broadcast media technology. Seamlessly adapt workflows, scale operations, and integrate best-in-class tools and services. Our scalable solutions empower you to deliver captivating content while achieving operational excellence.

Our broadcast media monitoring is streamlined through IP technology, ensuring optimal performance at every stage. Real-time monitoring and analysis tools provide comprehensive visibility into media transport, enabling proactive management and rapid troubleshooting. This enhances operational efficiency, minimizes downtime, and delivers superior broadcast experiences.

Innovative Solutions for Broadcast Media: Designing Next-Generation Transport Systems

For all the benefits of IP for production and distribution, the industry faces technical and cultural challenges in migrating legacy systems and existing practices. Transporting media over the open network is prone to congestion, packet loss, and piracy. Each media transport solution used to reroute or transform media adds latency. The internet adds uncertainty to the timing and synchronization of signals where previously there was none.

Net Insight pioneered broadcast media technology, offering robust solutions for media transport over IP. Our cutting-edge architectures ensure speed, agility, and security, addressing the dynamic needs of broadcast media consumption. With our low-latency and high-quality solutions, we empower live production with unparalleled performance. Trust Net Insight for all your broadcast media monitoring and technology requirements.


Eurovision Fiber Network Transport: The Role of Nimbra Platform in Broadcast Media Technology


The European Broadcasting Union (EBU) which has members in 56 countries around the world is one of the largest alliances in the world in terms of public service media. It also operates EUROVISION, which is with its top-quality TV and a wide array of content one of the most premium distributers in the world.

The challenge

In 2004, while fiber capacity was becoming more widely used, the EBU took on the challenge of complementing its satellite network with a terrestrial variant, to keep up with the ever-changing industry. The goal was to find the perfect combination for seamless transmission of live broadcast video over a new, secure, high-performance terrestrial network, together with EUROVISION’s existing worldwide satellite network.

The solution

Choosing the perfect fit of platforms and solutions for the client made the solution which is utilizing Nimbra platform which is fully adapted both to the use of HD, JPEG2000 and to the transition to IP now taking place in the media industry.

The result

Regardless if it’s HD transmissions from the FIFA World Cup™ in South Africa or centralized productions abroad using the JPEG-2000 compressed feeds from the London Olympic Games, EUROVISION’s network is always being the forefront within the media industry.


World’s largest Nimbra networks to HD

EBU has selected Nimbra platform for the Eurovision fiber network

The European Broadcasting Union (EBU)

World’s largest alliance of public service media organisation

Since 2004, when the EBU selected Net Insight’s Nimbra platform, the EUROVISION Fibre Network (FiNE) has evolved with Net Insight’s latest products and features.

The EUROVISION satellite and fibre network is one of the largest and most rock solid in the world. It delivers more than 80,000 hours of programming every year, the majority of which is live sports. Its undisputed reputation for flexibility and reliability is reflected in the prestigious events it regularly carries on the EUROVISION network.

“We continue our solid relationship with Net Insight for the development of our network since we aim to be the standardbearer for QoS and reliability around the world.”

Related resources


Cloud Ingest of Live Video

As cloud production becomes an integral part of broadcasters’ live workflows, the corresponding cloud infrastructure becomes an integral part of the media transport network.


Open Insight #2

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Traditional media broadcast involves mass communication from a single source, typically via satellite or cable. Digital broadcasting, a more recent evolution, leverages Internet Protocol (IP) and over-the-top (OTT) distribution, enhancing quality and reducing infrastructure costs.

IP technology revolutionizes media transport by converting signals into data packets, enabling dynamic, flexible, and efficient workflows, and eliminating the limitations of point-to-point links.

Transitioning involves technical and cultural shifts, with challenges like network congestion, latency, and security. Net Insight’s solutions address these by providing robust, low-latency, and secure media transport over IP.

Yes, Net Insight’s IP-based solutions are designed for live production, offering speed, agility, and high-quality performance, crucial for real-time media transport.

Our solutions streamline media monitoring through IP technology, enhancing operational efficiency, enabling real-time analysis, and reducing downtime for superior broadcast experiences.