Similar forces are now at work across the media broadcast industry as satellite and cable is joined by internet protocol (IP) as a form of media transport. Internet distribution, which is also known as over the top (OTT), is on course to be the dominant form of media broadcast worldwide. At the same time, IP is replacing SDI within the facility and for the contribution of media to the production hub.
The need for greater agility to support ultra-high resolution video, better connectivity of infrastructure, and growing OTT demand is driving this evolution at pace. For the first time, the production and the distribution of broadcast programming will rely on the same underlying (IP-based) technology.