Board and Management

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Board Members

Anna Söderblom

First elected 2024. Chair of the Board since 2024. Chair of the Remuneration Committee.

Born 1964. University degree in mathematics from Lund University and a doctoral degree in economics and docent from the Stockholm School of Economics.

Current positions and other significant assignments: Teacher and researcher at the Stockholm School of Economics, Chairman of the Board of Proact IT Group AB, and a Board member of Länsförsäkringar Liv AB, BTS Group AB, HAKI Safety AB, Dedicare AB, and W5 AB.

Principal work experience: Previously served as an investment manager at Industrifonden, as well as support manager and marketing director at Microsoft Nordic.

Independent of the company, its management, and its major shareholders.

Holdings in Net Insight*:
270,000 class B shares.

Jan Barchan

First elected 2015. Board member since 2015. Member of the Remuneration Committee.

Born: 1946. B.Sc. in Business Administration.

Current positions and other significant assignments: CEO of Briban Invest AB, Chairman of the Board of nok9 AB and Sydsvenska Hem AB.

Principal work experience: Finance Director at Trelleborg AB and at IKEA AB.

Independent of the company and management, dependent of the largest shareholder Briban Invest AB.

Holdings in Net Insight (including holdings through Briban Invest AB)*:
60,222,407 class B shares.

Cecilia de Leeuw

First elected 2022. Board member since 2022.

Born: 1968. Master of Science in Industrial Engineering and Management, The Institute of Technology at Linköping University.

Principal work experience: CEO of C-RAD (publ), Vice President and Head of Industry Telecom & Consumer for Tietoevry (publ) and various senior leadership positions at Ericsson (publ). More than 25 years’ experience in complex system sales, global product management, including postings for Ericsson in Asia and North America.

Independent of the company, its management, and its major shareholders.

Holdings in Net Insight*:
26,500 class B shares.

Torbjörn Wingårdh

First elected in 2022. Board member since 2022. Chair of the Audit Committee.

Born: 1964. Master degree of Science in Business and Economics, Stockholm School of Economics.

Current positions and other significant assignments: CFO of Stockholm School of Economics.

Principal work experience: CFO of RaySearch Laboratories AB (publ), CFO of Mycronic AB, CFO business area Saab SDS and senior positions within Investor AB in Sweden and USA.

Independent of the company, its management, and its major shareholders.

Holdings in Net Insight*:
250,000 class B shares.

Karl Thedéen

First elected 2023. Board member since 2023. Member of the Audit Committee.

Born 1963. Master of Science in Engineering from KTH Royal Institute of Technology in Stockholm.

Current positions and other significant assignments: CEO of Studsvik and Board member of Smartoptics AB (publ).

Principal work experience: CEO of Outpost24 AB, CEO of Edgeware AB (publ), business area manager Infinera Inc (publ), CEO of Transmode AB (publ), board member of Semcon AB and senior positions within the Ericsson Group.

Independent of the company, its management, and its major shareholders.

Holdings in Net Insight*:
40,000 class B shares.

Axel Barchan

First elected 2023. Personal deputy to Jan Barchan.

Born 1993. Bachelor’s degree in economics, Lund University and studies at McGill University in Montreal, Canada.

Current position and other significant assignments: Investment manager at Briban Invest. Board member of Briban Invest AB, Utvecklingsaktiebolaget Laburnum, Fastighets Aktiebolaget Trianon and Nok9 AB.

Principal work experience: Experience from Investment Banking at Carnegie.

Independent of the company and management, dependent of the largest shareholder Briban Invest AB.

Holdings in Net Insight*:
679 807 B shares and 58 112 402 B shares through Briban Invest AB.

Management

Andreas Eriksson

Chief Executive Officer

Born: 1975. Master of Science in Industrial and Management Engineering from Luleå University of Technology and Hamburg University of Technology, Germany.

CCO since January 2025.

Principal work experience: Andreas Eriksson has extensive global experience in the broadcast and media industry, having served as CEO and Head of Sales at Telstra Broadcast Services based out of Australia. He also has many years of experience from Ericsson Broadcast & Media Services (now Red Bee Media) and the Ericsson Group, where he has held various strategic and leadership positions both in Sweden and internationally.

Holdings in Net Insight*:
5,224,300 B shares

Cecilia Höjgård Höök

Chief Financial Officer

Born: 1974. Uppsala University degree in International economics.

CFO since August 2024.

Principal work experience: Cecilia Höjgård Höök has extensive experience as a CFO in various industries, both in listed and privately owned companies, and most recently from Feelgood Svenska AB and Memira Holding AB.

Holdings in Net Insight*:

23,631 B shares.

Nadia Kolli

Chief Commercial Officer

Born:1979. BA Hons in International Business from Southampton Solent University, United Kingdom and Commercial Degree from Léonard de Vinci, Reims, France.

Chief Commercial Officer since January 2026.

Principal work experience: Nadia Kolli has substantial international leadership skills and global experience in complex system sales within the Media and Broadcast industry. Before joining Net Insight back in 2018 and leading the EMEA sales business unit, she held several senior strategic sales positions at key industry players, including Harmonic, Ericsson and Tandberg Television.

Holdings in Net Insight*: 0

Per Lindgren

Group Chief Technology Officer and Head of Time Synchronization

Born: 1967. Doctor of Technology in Telecommunications from the Royal Institute of Technology (KTH) in Stockholm.

Per Lindgren is one of the three founders of Net Insight and has held various leadership roles in technology, product, and business development.

Holdings in Net Insight*:
400,000 A shares.
1,124,300 B shares.

Ulrik Rohne

Chief Operating Officer and Chief Technology Officer Media

Born: 1967. M.Sc. in Electrical Engineering from KTH, Royal Institute of Technology in Stockholm.

COO and CTO Media since 2022.

Principal work experience: Ulrik Rohne has been employed at Net Insight since 2012 and has extensive experience in product development across various industries, primarily in the telecom and mobile sectors. He has previously held several leadership positions at Ericsson and served as Head of Development for Sony Ericsson’s operations in Stockholm.

Holdings in Net Insight*:
10,000 B shares.

Mats Herolf

Vice President Research & Development

Born: 1972. M. Sc. in Electrical Engineering from KTH, Royal Institute of Technology in Stockholm and an M. Sc. in Finance and Accounting from the Stockholm School of Economics.

VP R&D since 2022.

Principal work experience: Mats Herolf has been employed at Net Insight since 2004 and has held various roles, including being responsible for the development department in Stockholm. Mats has previously worked for Cisco Systems.

Holdings in Net Insight*:
75,000 B shares.

Tove Bylund

Chief Human Resource Officer

Born: 1980. Master in Human Resource Management from Université de Créteil in Paris.

CHRO since January 2023.

Principal work experience: Tove Bylund has extensive experience in HR and has held various global and senior positions e.g., at Wise Consulting, Ericsson and H&M. Prior to that, she has experience from, among others, Teracom and Capgemini Consulting.

Holdings in Net Insight*:
14,300 B shares.