Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Globecast is a global media services provider, operating the deployed network technology and providing the distribution solution as a fully managed service
Premier Padel, Globecast, and Net Insight have joined forces to redefine how live professional padel events are distributed globally. Moving beyond limitations of traditional satellite transmission with an intelligent, software-defined IP-over-internet model powered by Net Insight’s Nimbra Edge, the partnership has unlocked a new level of scalability, reliability, and global reach for one of the world’s fastest-growing sports.
Limited reach and high costs of traditional transmission
Satellite and managed networks have long been considered the gold standard for live sports broadcasting, offering high reliability but at a keen cost. Premier Padel previously faced capacity constraints—especially during weekends where contention is high for satellite space—making satellite transmission costly and limiting coverage to only the tours flagship events. The goal: enable all 24 annual global events to be broadcast and expand the available streams for the flagship events all without compromising quality or incurring unsustainable expenses.
A Tier 1, software-defined IP transport network
By integrating Net Insight’s Nimbra Edge platform, Globecast transitioned the project to a software-defined, IP-based model over the internet—removing the traditional barriers of satellite capacity and cost. The result is a dynamic and resilient distribution network that meets tier 1 standards for reliability and quality.
Key innovations in the Nimbra Edge platform included:
A full-service, partner-centric approach
Globecast used Nimbra Edge to deliver tailored feeds to a wide range of distribution partners—from OTT platforms like YouTube to traditional regional broadcasters. The platform enabled Globecast to onboard takers quickly and easily, with curated feeds delivered in optimal resolution, bitrate, and encoding to meet each partner’s technical needs.
This allowed:
Global reach and scalable growth for Padel
The new model transformed how Premier Padel engages with fans:
Impact: Setting a new standard in sports broadcasting
The collaboration proves that internet-based IP transport can meet tier 1 broadcast standards—with flexibility, resilience, and scalability that traditional networks struggle to match. For Premier Padel, this is not just a shift in delivery technology—it’s a strategic enabler for global expansion.
We are committed to growing padel and bringing the sport to new audiences and territories worldwide. Working with trusted providers like Globecast provides us with the necessary support to ensure the smooth broadcast delivery of the tour.
Rob Mitchell, Commercial Director, Premier Padel
Premier Padel’s partnership with Globecast and Net Insight illustrates how software-defined, cloud-native media transport can reshape the landscape of live sports broadcasting. With Nimbra Edge at its core, the solution delivers not just reach, but the quality and control needed to scale a global sports brand—ensuring every moment, on every court, reaches every fan.
Net Insight and NDT Group serve the 12th World Games 2025 in Chengdu