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CASE STUDY

Redefining global sports broadcasting for Premier Padel

Tags: Distribution, LiveSports, Nimbra Edge, Remote production, cloud, cloud-native

About

Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Globecast is a global media services provider, operating the deployed network technology and providing the distribution solution as a fully managed service

Overview

Premier Padel, Globecast, and Net Insight have joined forces to redefine how live professional padel events are distributed globally. Moving beyond limitations of traditional satellite transmission with an intelligent, software-defined IP-over-internet model powered by Net Insight’s Nimbra Edge, the partnership has unlocked a new level of scalability, reliability, and global reach for one of the world’s fastest-growing sports.

The challenge

Limited reach and high costs of traditional transmission

Satellite and managed networks have long been considered the gold standard for live sports broadcasting, offering high reliability but at a keen cost. Premier Padel previously faced capacity constraints—especially during weekends where contention is high for satellite space—making satellite transmission costly and limiting coverage to only the tours flagship events. The goal: enable all 24 annual global events to be broadcast and expand the available streams for the flagship events all without compromising quality or incurring unsustainable expenses.

The solution

A Tier 1, software-defined IP transport network

By integrating Net Insight’s Nimbra Edge platform, Globecast transitioned the project to a software-defined, IP-based model over the internet—removing the traditional barriers of satellite capacity and cost. The result is a dynamic and resilient distribution network that meets tier 1 standards for reliability and quality.

Key innovations in the Nimbra Edge platform included:

  • Multi-node software-defined networking: Cloud-native architecture based on Kubernetes allows global deployment across public, private, or hybrid infrastructure. This flexible setup supports regional scalability and full observability across the delivery chain—essential for meeting strict SLAs.
  • Automatic multi-path routing: Ensures seamless delivery by routing data across diverse paths and regions. Complex routing is simplified into an intuitive router panel.
  • Smart failover: Real-time, bandwidth-efficient path switching guarantees uninterrupted broadcasts during network disruptions.
  • Packet merge technology: Continuously repairs lost data across multiple routes, ensuring high-quality transmission.

The implementation

A full-service, partner-centric approach

Globecast used Nimbra Edge to deliver tailored feeds to a wide range of distribution partners—from OTT platforms like YouTube to traditional regional broadcasters. The platform enabled Globecast to onboard takers quickly and easily, with curated feeds delivered in optimal resolution, bitrate, and encoding to meet each partner’s technical needs.

This allowed:

  • Efficient onboarding across different delivery ecosystems
  • Stream-by-stream customization
  • Seamless event-to-event scalability

The results:

Global reach and scalable growth for Padel

The new model transformed how Premier Padel engages with fans:

  • All 24 events in the annual tour now broadcast globally
  • Localized content production and distribution enabled, increasing regional relevance
  • Multi-court coverage delivered, maximizing exposure for all athletes
  • Significant cost-efficiency, allowing reinvestment into content and production quality

Impact: Setting a new standard in sports broadcasting

The collaboration proves that internet-based IP transport can meet tier 1 broadcast standards—with flexibility, resilience, and scalability that traditional networks struggle to match. For Premier Padel, this is not just a shift in delivery technology—it’s a strategic enabler for global expansion.

We are committed to growing padel and bringing the sport to new audiences and territories worldwide. Working with trusted providers like Globecast provides us with the necessary support to ensure the smooth broadcast delivery of the tour.

Rob Mitchell, Commercial Director, Premier Padel

Summary

Premier Padel’s partnership with Globecast and Net Insight illustrates how software-defined, cloud-native media transport can reshape the landscape of live sports broadcasting. With Nimbra Edge at its core, the solution delivers not just reach, but the quality and control needed to scale a global sports brand—ensuring every moment, on every court, reaches every fan.

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#Distribution, LiveSports, Nimbra Edge, Remote production, cloud, cloud-native
#Distribution, LiveSports, Nimbra Edge, Remote production, cloud, cloud-native

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