Net Insight has undergone significant changes since the launch of the strategic plan. What do you see as the key milestones so far?
One of the biggest milestones has been successfully supporting our customers in their initial transition to IP technology and ensuring a smooth and effective process. To achieve this, we needed to find a way to ensure customers would not have to invest in entirely new equipment. The solution was to be completely technology-agnostic, combining our proprietary technology with IP. This allowed us to offer our customers flexibility, giving them the option to fully, partially, or not at all transition to IP, based on their needs. In doing so, we created a solution that met the needs of all our customers, which was crucial for a successful transition. Another important milestone has been the successful launch of our time synchronization solution, Zyntai. Drawing lessons from the development and spin-off of the consumer streaming service Sye, we realized the importance of developing the product in close collaboration with an operator. Through our partnership with Türk Telekom, we achieved this, while the agreement also enabled a faster and more extensive commercialization of Zyntai than would otherwise have been possible.
Net Insight aims to grow faster than the market — and has done so in recent years. What explains this outperformance, and what do you see as the main growth drivers in the media industry going forward?
In media transport, we have increased our net sales from SEK 332.1 million in 2020 to SEK 608.0 million in 2024. This corresponds to a compound annual growth rate of 16.3 percent, significantly outpacing the global market, which is growing at just a few percent annually. At its core, this is the result of a competitive product portfolio and a well-chosen go-to-market strategy.
We focus on fast-growing segments, particularly in the Americas and EMEA, and are keen to increase our global visibility through trade shows and other events. We benefit from a strong market position and from our large global customers, who are themselves successful and have secured new business. We have successfully grown sales with existing customers and expanded our customer base through the introduction of new IP and Cloud products.
The transition to IP-based solutions and cloud infrastructure remains a key growth driver in the media transport market. The industry’s shift towards IP continues across the entire value chain and will persist for many years. As a result, we expect investment in IP technology to remain strong over the long term. At the same time, cloud-based solutions are creating new opportunities, particularly for reaching new market segments that were previously unavailable to us.
One of the major drivers in the media industry is live sports broadcasting, which forms the core of our business. Technological advancements now make it possible to increase accessibility and create value by live broadcasting more and smaller events, which provides the opportunity to reach broader audiences. For example, global sports events such as Formula 1 and the NFL are becoming more accessible to international audiences, with races and games being held in new markets, such as NFL matches in London and Munich.
The growth of unmanaged (internet- and cloud-based) networks and cloud services is making it easier for smaller events and new players to establish themselves while maintaining highquality productions. It also means that the media transport market is expanding beyond traditional areas such as sports and broadcasting. Video and live streaming have become a central part of how companies and organizations communicate, and one example here is our customer LinkedIn. Through unmanaged networks, these operators can produce and distribute professional live content in a cost-effective way, without needing to invest in expensive traditional infrastructure.
We also see strong growth potential in the US, a strategic market for Net Insight. Demand for live sports is increasing, while sports broadcasting rights are becoming more expensive. There is also significant growth potential for Net Insight’s solutions in remote production.
Moving forward, I anticipate that the combination of our strength in managed network solutions, our expansion into unmanaged network solutions, and our ability to navigate market trends such as live sports and Cloud will drive growth and enhance profitability.
Why do customers choose Net Insight over your competitors?
First and foremost, our customers know that our products are reliable. They choose us when failure is not an option. In our market segment, we also offer a broad product portfolio that provides a comprehensive solution, something few competitors can match. Furthermore, we have a knowledgeable and highly regarded service and support organization. It is efficient and quick to respond when problems arise and is closely integrated with our development teams. If the development function needs to be involved in a case, it is engaged early to ensure swift resolution of any issues. Overall, this is what makes us unique.
What role does corporate culture play in Net Insight’s success, and how do you retain and develop talent?
Net Insight has a strong corporate culture, and this is a valuable asset. Many of our employees have been with the company for a long time. They know our products inside out and are familiar with the market and our customers, which ensures continuity and stability. At the same time, in recent years, we have focused on developing and clarifying how we transfer our core values and culture to new employees. We consider it important to combine the experience of our long-term employees with new perspectives and capabilities. This strengthens the organization and ensures that we are well-equipped for the future.
Looking back five years, how does Net Insight today compare to what it was back then?
We have evolved from the teenager we were a few years ago to becoming a more stable company with a significantly improved structure. In recent years, we have strengthened and added several key areas, investing in both product development and the sales organization. Our customers see that we have a stronger offering. We have made significant progress in our growth journey towards becoming a large global company and have the core structure to scale up quickly.
What are you most proud of so far during your time as CEO of Net Insight, and what are you most looking forward to in the years ahead?
What I’m most proud of is how, in a relatively short time, we have stabilized the business and made strategic investments in high-potential areas. We have built a strong organization and leadership team, united the company around a common direction, and focused on the areas that are crucial to our success: the product portfolio, our customers, and the market. We have successfully leveraged the potential in the company, and our employees’ knowledge and capabilities have been allowed to shine. This has elevated the entire organization and paved the way for continued success.
I look forward to building on our strengths to scale the business and accelerate our growth. With a clear plan in place, we are focusing on strengthening our positions in areas where we see the greatest potential, such as managed networks, unmanaged (internet- and cloudbased) networks, and live sports. The US is a strategically important market, and we are determined to grow our presence there. I also look forward to driving the continued commercialization of our time synchronization solution, Zyntai, which opens up new opportunities for us. With the strong foundation we have built, I am confident that we are ready to take the next step in our growth journey and that we will achieve our long-term financial goals of average organic revenue growth of over 15 percent per annum through 2027, and the operating margin reaching 20 percent in the same period.
