Sye reboots OTT by combining the live experience of broadcast TV with the interactive potential of OTT.
It starts with higher Quality of Experience. Using bandwidth smarter to remove the buffering, glitching and delays that ruins viewer’s OTT experience. With our available solution, we’re taking OTT to the next level by synchronizing delivery across any device. This means audiences can interact with each other in real time – with the second screen being an extension of the first.
Traditional OTT platforms use caching and buffering to adapt to network congestion and glitches. This leads to unpredictable delay between devices. With Sye – Net Insight’s solution for synchronized Live OTT, there’s no compromise. With fixed low delay and frame-accurate synchronization, it optimizes picture quality. And if a user’s connection can’t keep up, it uses adaptive bit rate (ABR) technology to adjust quality in real time without losing sync. Your entire audience remains in sync regardless of device.
For IPTV and CableTV operators to provide a truly integrated experience, it’s possible to harmonize the traditional TV platform with the OTT delivery. With a second screen that’s synchronized, it enables interaction with the first screen. Viewers can now ‘cast’ live content in real time from the second screen to the first. No delay. No load time. And when OTT and linear TV distribution are harmonized, seamless handover between unicast and multicast deliveries enables a huge capacity off-load for aggregation networks, saving huge operator CAPEX.
Through synchronization and low-delay delivery, the floodgates are wide open new ways to interact – allowing compelling companion content to soon follow suit. Second screen player cams that match the main action with frame-accuracy, polling, voting and betting – all in real time. All the interaction possible on the second screen, is now possible on the first. The race is starting. Start jostling for position.