The consumption patterns of the TV audience are changing rapidly. People expect to be able to watch and use media anywhere, any time and using whatever device, and with more interactivity. These new consumption patterns are drastically transforming the TV distribution landscape. Content owners are becoming their own distributors by offering OTT services direct to subscribers via broadband links, and new players like Google, Apple and Netflix are offering the market tailored solutions that break the traditional value chain. In tandem, traditional broadcasters are investing to avoid losing customers and they need to buy films, series and live events to be able to compete. Competition for customers is driving media companies, whether in regular TV networks or on the Internet, to invest in production, contribution and distribution.
As the competition for TV viewers intensifies, efficient workflows are becoming more important. For some time, Net Insight has driven the trend towards remote production and workflows, i.e. centralized production. For production companies, digitalization and the usage of media-centered networks are creating new opportunities for better productivity and lower operating expenses. Networks become an integrated part of production workflows, enabling production of any content, anywhere, in any format, which brings more virtualization and more widespread usage of cloud services. Filebased editing of large files, instead of as previously, on tape, is
already a reality.
The big trend in the TV and media industry is the progress towards pure IP-based networks. This is partly based on IP networks offering more flexible infrastructure for processing various types of media. This trend is also being driven by how people now consume media—an IP infrastructure enables people to consume media far more flexibly now. The migration to IP-based media networks has been happening in the TV and media industry for a number of years, but is still ongoing.
The continuously expanding volume of media content in networks, combined with the requirements of new TV formats like HDTV and 4K Ultra HD, require more bandwidth and transmission capacity on networks than at present. The aforementioned changes are increasing network complexity, and also increasing the costs of network operations. Net Insight’s transport solution Nimbra improves QoS over existing IP networks, while offering simple and consistent management, protection and monitoring of networks.