Live OTT events can deliver moments that shock and amaze. And until now, these moments have been ruined for people by being out of sync. Here’s the solution that brings the true magic of ‘live’ to audiences wherever they are.
BRING BACK SOCIAL ENTERTAINMENT
Synchronize your audience
Share live experiences
Enable real-time social interactivity
OTT platforms use caching and buffering to adapt to each user’s connection. This causes unpredictable delay ranging from seconds to minutes. So when watching live events, viewers must avoid social media or risk finding out what happened on someone else’s screen before it happens on theirs. Social interaction is broken because of this.
Net Insight’s Sye solves the problem by harmonizing the viewing experience. Our live OTT solution delivers live video content with fixed low delay and frame-accurate synchronization – regardless of device. Now, everyone can see the same thing at the same time, whether they are watching on their Smart TV, phone, tablet, laptop, or watch.
This allows social interaction to no longer be parallel but part of the experience. The synchronized nature of linear TV combines with the social interactivity we’ve grown accustomed to. People around the world can now share in experiences created by live events – when they happen. And nobody’s experience gets ruined.
OTT providers, content owners and service providers have the opportunity to own the second screen experience by harmonizing it with the first. It enables them to create compelling second screen content that interacts with the first in ways that ‘parallel OTT’ simply can’t compete with. They can build social interaction into their content, rather than incorporating their content into third party social platforms (and giving away a big chunk of advertising revenue in the process).
While it’s built for live, the same benefits apply to other OTT content. Synchronizing broadcast TV and OTT with real-time interaction turns a series into a social phenomenon. One that’s shared online and around water cooler conversations everywhere.