Thanks to Net Insight, ‘live’ now means the same thing for everyone. Live events synchronized across any device mean social engagement and interactivity you can bet on.
The more audiences are swamped with on-demand choices, the more valuable live content becomes. And because no one wants to miss a moment, live content still holds commercial value that is fast eroding in other forms of content.
Traditional OTT platforms causes people watching the same event on different devices to be seconds or minutes apart. The shared experience is lost, and so is much of the commercial potential of OTT. Sye by Net Insight changes this.
Our solution lets entire audiences view the same thing at the same time – regardless of device. People can now share every score at the same time – whether they are on the first screen or the second. It makes possible new ways of interacting with each other and new ways of interacting with our entertainment.
With a live OTT solution that delivers frame-accurate synchronization and fixed low-delay, it adapts to the underlying network quality, handling packet drops and re-ordering even in the harshest network environments. This means higher quality live OTT delivery for longer periods of time.
Since the second screen is synchronized with the first, a platform for engagement now exists. It makes true companion content a reality: driver cams, player cams, and action cams, all in perfect sync. Not to mention the ability to interact through in-stream betting and voting in real time. For the audience, this means better quality of experience overall – and an experience worth paying for.