Sports broadcasting is a very vibrant and growing sector and a highly relevant industry for live contribution. As sports rights rise in price, the broadcasters are desperate to find new ways to monetize the content across an increasing amount of channels. The big challenge is how to manage the growth in content generated from events, as well as maintain the quality of the content. Sports contribution concerns the acquisition and delivery of live signals from events for the relevant stakeholders.
A core challenge of sports contribution the rights holders are facing is how to maximize the monetization of their rights. For example, in the case of major events, there’s been a dramatic increase in the number of feeds that broadcasters want to transmit from a venue, across various resolutions and codecs.
Sports contribution is becoming more complex as the need for more content to be able to satisfy the expanded range of platforms and devices is ever-increasing. Traditional, legacy sports contribution technologies can no longer keep up and are, as mentioned, fairly expensive.
Enter the stage: IP video contribution.