IP transforms media transport by converting signals into packets of data and routing them over the network. It replaces the point-to-point unidirectional link of SDI with the ability to send media as streams of video, audio, and metadata to anywhere with sufficient bandwidth and an IP endpoint. Any format and any combination of audio, video, and metadata can flow bidirectionally across a facility or between facilities and over long distances using the same protocols, the same switchers, the same common IT architectures.
Media transport over IP liberates the broadcast industry from reliance on expensive, inflexible, outmoded, and proprietary hardware solutions at every part of the chain. IP software and solutions allows for more dynamic production video workflows as well as lower total cost of ownership.
Rather than pushing work linearly from source to consumption, broadcasters can build systems to perform one function one day and a different or multiple functions the next. Systems can be scaled up, or down; best-of-breed tools and services can be interchanged; production can be distributed with talent operating from anywhere.