ATSC 3.0

Embrace next gen TV

ATSC 3.0 distribution

ATSC 3.0 is the latest version of the digital TV system which enables significant upgrades to over the air TV services. Devised by the Advanced Television Systems Committee and adopted principally in North America, the standard establishes an IP-based technical framework for the broadcast of content to TVs and other internet connected devices.

Also known as NextGen TV, ATSC distribution supports the broadcast of UHD resolutions alongside other picture quality uplifts like high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). Audio quality is enhanced with possibilities to deliver up to 7.1 channel audio and object-based formats like Dolby Atmos.

ATSC 3.0 can deliver on-demand content and rich interactive data alongside programming giving TV stations a critical boost in their ability to compete with streaming services.

ATSC 3.0 in brief

ATSC 3.0 is a hot topic in the Americas. What is it? What are the challenges when adopting this standard? And how can Net Insight help you?

Our ATSC 3.0 experts Quent and Doug will guide you through these questions.

What is ATSC 3.0?

Despite all the disruptive alternatives to consume media today, linear terrestrial TV – also known as Over-the-air TV – will continue to be a major content access point for many years to come. ATSC 3.0 is the latest standard: allowing 4K resolution and sound upgrade, it is poised to reshape the TV landscape in the U.S.

Coopetition

ATSC 3.0 causes changes in traditional business relationships between broadcasters. To deliver better services to all viewers, broadcasters need to move from pure competitors to partners who must build a new ATSC 3.0 network.

Critical communications

In regional ATSC 3.0 cases, broadcasters will have the possibility to deliver rich content, rich video and associated data streams, expanding beyond today’s HD to 4K HDR and high frame rate video. New services will be delivered over-the-air or over the internet and across a variety of IP-enabled platforms.

Network security is key

To ensure continuous broadcast, especially during a national crisis, network security is key.

Net Insight’s solution offers

Comprehensive QoS delivery

State of the art IP QoS mechanisms for mission-critical video distribution, offering zero packet loss and low jitter transport.

Secure synchronization

Network-based time distribution (1 PPS and 10 MHz) for less dependence of vulnerable and costly GPS time distribution.

Extended services

Mix digital TV and broadcast radio distribution and content contribution, together with IT, VPN, file transfer services in one platform.

They trust us

Trusted by various customers worldwide to reliably transport their content

Why choose Net Insight for ATSC 3.0

ATSC 3.0 is a new standard

Secure and reliable 

Proven

Plug and play 

Simplified operations 

Secure synchronization 

Advanced redundancy 

Are you planning to deploy ATSC 3.0? Get in touch with us!

Partners intro image

Related Products

Nimbra Portfolio

Open and elastic media transport solutions

Need media application flexibility to manage different events and network monetization? The same platform can handle your changing needs with simple remote reconfigurations.

Nimbra 400

Unboxing Nimbra 400

Designed for low latency broadcast quality video transport, the Nimbra 400 latest release allows you to re-invent your network. In this post, let´s “unbox” the Nimbra 400 and discover the new features, its benefits and how to leverage its versatility and flexibility.

ATSC 3.0 is a terrestrial broadcast standard built on the same IP backbone as streaming media platforms and designed to bring together over-the-air (OTA) with over-the-top (OTT) content.

ATSC 3.0 is principally being rolled out in South Korea and the United States.

ATSC 3.0 is designed to improve the television viewing experience with higher audio and video quality, improved compression efficiency, robust transmission for reception on both fixed and mobile devices, and more accessibility, personalization and interactivity.