The transition to 100 Gigabit Ethernet (100GE), IP, virtualized, and hybrid cloud environments is gathering pace as media organizations seek greater agility and scalability to keep pace with dynamically shifting markets.

But just as every broadcaster has a unique set of business and operational requirements, so will the pace of their migration to IP and to the cloud be different. There is no one-size-fits-all cloud and IP solution that can be taken off the peg. There’s no switch that flips legacy systems for the cloud overnight. 

Transferring video, audio, and data around networks in and out of the cloud (or clouds) is the way forward, no question, but the path and the solution need to be tailored to fit each broadcaster and operator.

CapEX to SaaS

Large capital investments are being replaced by pay-as-you-go operating models for budgets that are far more flexible and aligned with the operational requirements of modern broadcast facilities. This is possible as more of the discrete hardware and monolithic software stacks of broadcast engineered facilities are re-written to run natively on virtual machines. Data, audio, and video are freed to run in multiple combinations of the internet.

As the restrictions of the past are replaced by open-standards-based COTS solutions and secure reliable software protocols, flexible and scalable infrastructures become achievable and give broadcasters unprecedented choice.

Based on an individual business assessment, CTOs will be able to move any process to any infrastructure at any time – whether that is rewiring a studio with ST 2110, moving channels to private data centers, relocating workflows to the public cloud, or any hybrid combination. 

IP means frictionless interoperability of best-of-breed applications and consequently, the ability to swap, mix and architect robust and bespoke systems according to workflow, channel, station, entire live production or studio over IP, and in the cloud.

Scalable foundation at Red Bee Media

A primary example is Red Bee Media’s implementation of an uncompressed IP playout solution between its playout locations in the UK. In a world first, Net Insight’s Nimbra media transport platform forms the trusted IP media backbone of Red Bee Media’s new 100GE IP network which enables highly flexible and qualitative service distribution and monitoring for major public and commercial broadcast customers.

It includes the first deployment of Net Insight’s new Media Pro Application, a fully programmable, adaptable, and scalable foundation for handling high data volumes of ST 2022 and ST 2110 IP video, audio, and data for the most demanding live events and production workflows.

To simplify the orchestration, Nimbra supports the Networked Media Open Specifications (NMOS) standard. NMOS-based orchestration creates the common language among multiple vendors enabling Red Bee Media to deliver stream control and management between sites and leverage a broad range of existing and future technologies from different partners. While NMOS IS-04 allows for device discovery and registration, IS-05 focuses on device connection management. NMOS is a great way to manage your network at scale.

Building future-proofed networks on the open-standards-based technology with Net Insight enables both service providers and broadcasters to be sure they have true flexibility and access to ongoing innovation.

Want to learn more about capital expenditures in SaaS and NMOS IS-04/05? Contact Net Insight.

FAQ:

Q: What is a hybrid cloud?

A: A hybrid cloud is a solution that combines and unifies public clouds, private clouds, and on-premise infrastructure to create one single, flexible IT infrastructure which provides orchestration, management, and application portability across all three.

It relies on a single plane of management, unlike a multi-cloud solution where each cloud is managed separately. 

Q: What is COTS?

A: COTS (Commercial Off The Shelf) refers to different products, hardware, and software that are ready-made and available for sale to the general public. COTS products are adapted to the aftermarket based on the needs and requirements of purchasing organizations rather than commissions and custom-made solutions. They are designed to be easily implemented into existing systems without the need for large customization.

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