Remote production in the cloud is open for business
Cost, speed, volume and Covid have accelerated the broadcast industry’s move to remote production as whole swathes of workflows for live events and beyond are moved to the cloud.
Just consider cost alone. It is estimated that the NFL Network spends roughly $1 million for each game it produces with TV operating costs approximately $200 million a year.
In the UK, the BBC estimates that one-off live events and performances cost between $50,000 and $500,000 per hour to buy in from third-party producers.
The costs in both examples are made up of multiple elements, including logistics, staffing, facility, talent, production and content distribution. Critically, the pandemic has highlighted the need to run many more of these workflows remotely – enabling not just safe social distancing but better efficiency and unprecedented flexibility.
Broadcasters doing so include the largest free to air TV network and media production conglomerate in Latin America.