The new era of live OTT
Sye has started the synchronized live OTT revolution.
That’s great, but where’s the business case? Well, we’re glad you asked.
For the first time, you can deliver live OTT content with fixed low delay and frame-accurate synchronization across any device. Sye adapts to the underlying network quality and optimizes video transport for the highest possible quality – without ever losing sync. This lets your audience share a harmonized live experience and gives you a platform for engagement. And that’s just the start.
Sye delivers a synchronized live feed. The second screen becomes a seamless extension of the first. It gives your audience a synchronized multi-screen experience with additional camera feeds, stats and commentary. It wins back the audience’s attention from the second screen which increases viewing time and ups the value of content. Better yet, it does it without competing with your content distributors/aggregators. Everybody wins.
Millennials’ over-developed sense of entitlement extends to their entertainment. They expect to watch on any device, skip the ads, and never lose a pixel. But as they are already stepping up from pocket money to real money, we better give them what they want. Sye’s synchronized stream delivers a ‘true live’ experience to an audience on any device. It lets them share the same experience without having to turn off their precious social channels for fear of spoilers. It puts them in control of the camera angle and the commentary. And if they decide to flip, Sye’s instant channel switching lets them do it with a simple swipe, without missing any of the action.
Variable delay in live feeds across multiple platforms kills the shared experience. It causes social interaction to break down and causes “Fear Of Missing Out” anxiety. Sye solves it. Because everyone’s in sync, they don’t need to turn off their notifications for fear of spoilers. In fact the opposite; they can embrace the online conversation knowing they’re seeing the same as everyone else – regardless of their location or device. Take that a step further, build your own social channel right into the live feed. Create a community that people want to join.
By 2020, annual revenues from online and linear advertising are projected to exceed $266 billion. Sye can let you get a big piece of that pie. Synchronization makes the second screen a platform for engagement – and that gives you some of the most sought after advertising real estate on the planet. Personalize the ads to the viewer and what they’re watching. Offer them the shoes their favorite sports star is wearing. Suggest a pizza 15 minutes before half time. Make it relevant and personalized and you make it worth more.
Give your audience a great experience and you’ll keep them engaged. Sye enables fast, instant channel switching across multiple cameras on your 2nd screen, all in sync with the live broadcast for a true live OTT experience. Keep your viewers deep in their entertainment in a multi screen experience . Let them switch seamlessly between TV, mobile device or laptop, or cast the live feed from their phone to the living room TV without missing a moment.
Give sports fans a higher quality live OTT service and they won’t settle for the buffering and pixelation of a free online stream. Sye’s robust streaming protocol is specifically developed for live OTT broadcasts and provides lower overhead and better stream resilience. The quick response time to increased network capacity enables the client to instantly display the highest bitrate possible, keeping your audience deep in their entertainment. Great Quality of Service keeps your customers – your customers.