Earn your audience – deliver the content they love
The media space is getting crowded. New players have entered the market and the fight for subscriber base is fierce. The key to attract a loyal and profitable viewer base lies in live content. When something is live, it is bigger than entertainment. It lets people be part of an experience. And that’s something they will not only pay more for, but maybe even stick around for the ads.
To capitalize on the high value of live productions you need to satisfy your customers in terms of for example higher resolutions and framerates, HDR and immersive audio capabilities. And perhaps more viewer interactivity? Is your infrastructure up for it?
In sports every second counts
Your customers don’t want to find out their favorite team just made a goal by overhearing the person next door, only because the other content provider uses super-fast fiber infrastructure instead of satellite-based contribution. Availability and cost of fiber-based infrastructure are now reaching levels for mainstream adoption for live contribution over IP. It provides not only lower delays and potentially more bandwidth, but also significant business value. Combining live and file-based workflows into the same infrastructure enables significant efficiency gains. In addition, IP-based live production brings increased flexibility and agility to the workflows with the potential for automation, leaving time for work that adds creative value to the production.
Reliabbility is the key
When sending large amounts of real-time video from a live venue, it is paramount that all data arrives, in perfect shape. Any single lost data packet may result in video or audio imperfections and that is just not acceptable. The audience today demands picture perfect delivery. Always.
In case you experience network issues, may it be fiber cut, over provisioned network capacity, a broken IP router, or just pure bad luck, you need to have mechanisms available that automatically recover your service, preferably with no service impact. Nothing is stronger than its weakest link.
