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December 7, 2017

Executive Predictions for 2018

By Fredrik Tumegård, CEO of Net Insight

First published in Streaming Media Europe

News_Post_Fredrik_Tumegard2We are currently experiencing a situation where the technology and viewing behaviours are moving faster than many media companies. The technology shift, with live OTT as a key driver, is the perfect enabler to start developing new creative concepts that will reach a new and more engaged audience. New challenges can never be solved by old processes. To do what you have always done, is not an option. It’s time to stretch our minds. Work together. Think big and think different.

History is full of companies that refused to change and made it into a sport to sleepwalk through decades of rapid change.

In my mind there has never been a more exciting time to be in the media and broadcasting business. Being able to offer technology that brings people together and creates communities, with a shared experience, is a true pleasure. Being able to offer new revenue streams for the media industry, which have struggled for years, is a bonus. These are the questions you need to ask yourself;

  • How can we use technology to broaden our audience?
  • How can we use technology to increase the audiences’ loyalty?
  • How can we integrate our digital strategy cross functional in every touch point?
  • How can we make more money and attract new partners?

We are convinced that technology will continue to set the scene, transform business models and drive change years to come. It will also challenge the way we think and do business.

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